What Equanima Is Really Becoming

Over the past few months, I've spent a lot of time reflecting on where Equanima is going and, more importantly, on the kind of impact I want my work to have.

Growth has a funny way of forcing difficult conversations with ourselves: sometimes it asks us to admit that something we once enjoyed no longer feels aligned with our values. Sometimes it asks us to let go of a direction that made sense at one point, but no longer represents who we are becoming.

That's exactly what happened to me.

Over the last few years, I explored the world of fitness coaching. It was an interesting journey that taught me a great deal about health, wellbeing, habits, and human behavior. I met wonderful people and gained experiences that I'm genuinely grateful for. Yet the deeper I looked into the industry, the more I felt a growing disconnect.

Too much of the conversation seemed to revolve around appearance, weight, calorie counting, and body transformation. None of those things are wrong, but I found myself asking a different question: what happens when we stop looking at people as bodies to fix and start seeing them as human beings trying to build better lives?

At the same time, I found myself thinking about the moments in my career that have given me the most energy. When I was working in corporate environments, coaching leaders, managing projects, or facilitating change, the common thread was always the same.

I loved helping people grow, discover their strengths, gain confidence and help them to turn their ideas into reality. I also loved creating things from scratch, bringing structure to complexity and building projects that had a clear purpose.

The more I reflected on it, the more I realized that these weren't separate interests but different expressions of the same motivation: creating meaningful change.

And that reflection eventually brought me back to something I've cared about for many years: food.

Veganism isn't just about food but is a broader ethical principle that seeks to end animal exploitation, it influences many aspects of our lives and the choices we make every day. However, for many people, food is often the first point of contact with that principle.

A plant based diet and veganism are not the same thing and I think it's important to make that distinction: one describes what we eat while the other reflects a wider set of ethical values.

Yet in practice, food is often where curiosity begins.

When plant based alternatives are delicious, accessible, and easy to choose, people become willing to experiment. They try something new, discover they enjoy it, and start asking questions they may never have asked before.

Sometimes a simple food choice leads to a deeper reflection about animals first of all, health, sustainability or the impact we have on the world around us.

Many people don't start with veganism, they start with a meal, the awareness often comes later.

That's why I have become increasingly interested in food innovation and in projects that can make plant based choices easier for more people because I believe that making positive choices more accessible can have bigger impact that extend far beyond the plate.

This shift is also closely connected to my studies: I'm currently studying nutrition science because I want my work to be grounded not only in personal values, but also in science and evidence.

As a result, Equanima is evolving.

Today, it represents the intersection of everything I care about most: people, projects, nutrition, and impact.

The focus is creating, supporting, and growing initiatives that help make plant based choices easier, more appealing and more accessible, while turning ideas into projects that can create meaningful change.

The first example of this new direction is Craveat, which is already taking shape and reflects exactly the kind of work I want to be doing.

And there is more coming!!

Behind the scenes I'm working on another project that has the potential to be significantly larger in scope and impact. It's still too early to share details but it's one of the reasons I've felt so excited about this new chapter.

Looking back, I don't see this as leaving something behind, I see it as coming back to what has always mattered most to me:

• Helping people.

• Building meaningful projects.

• Creating positive change.

Everything else is simply the path that led me here.